Email + SMS, it’s What Your Customers Want
New apps have all the shiny bells and whistles, so why do customers prefer vintage channels like email and SMS? Good question. Read on to find out why.
Find the Right Customer Satisfaction Metric
Would you like to find a way to more than double your customer lifetime value? It turns out that all you have to do is increase customer satisfaction levels slightly.
Track Brand Awareness with Surveys
Brand awareness studies are an important tool when it comes to providing context for the day-to-day decisions that brand managers make.
Boost Your Holiday Email Engagement
There's a lot riding on this holiday shopping season, so it's important to think strategically about your holiday emails. Read on to maximize your success.
Tap into Feedback Surveys to Collect Customer Insights
Are you looking for ways to improve your ad copy and web content to attract more leads? Explore how to tap into feedback surveys.
Email & SMS – The Ultimate Engagement Duo
When is it best to send an SMS instead of an email or send a mix of both? Let’s take a look at how email and SMS work together.
Underutilized & Powerful CX: Negative Customer Reviews
Your email list is the essential component of your marketing program. How do you use SMS to grow your list?
Why is Email the Best Holiday Marketing Tool?
The holiday season provides an excellent opportunity to reach out to current subscribers, generate more leads, and provide instant buying options.
Subject Line Formulas to Get You More Opens
Getting subscribers to open emails and click through is difficult for a marketer. Wouldn’t it be easier if there were simple subject line formulas you could use?
Don’t Give Todd Anderson the Same Desk Set Twice
Impersonal, disingenuous birthday messaging is the equivalent of a parent giving you the same gift year after year.
Best Practices for Email Sending Addresses
As unimportant as the From name and From address may seem, they are small, but critical, building blocks for successful marketing and branding.
Now’s the time to pivot to experimentation and innovation testing
Whether you’re lucky enough to be in an industry that’s doing okay or even thriving, or one that’s struggling, this is the time to shift from optimization to innovation.
4 methods for designing truly engaging customer surveys
In this article, we’ve covered our top tips for designing engaging customer surveys as well as why you should care about customer feedback. Customer feedback surveys, if done correctly, can
Increase Your Satisfaction Survey Response Rate
We discuss the overall impact that market research has on strategic decision making in today’s business landscape.
Best Practices for Measuring Customer Satisfaction
We discuss the overall impact that market research has on strategic decision making in today’s business landscape.
Email Marketing Trends to Drive More Sales
Interested in cutting through the noise and making the most out of email marketing? Read on to learn what can help you drive more sales.
Re-Engaging with Your Subscribers
How are respondents most likely to react when hearing from a company they haven't heard from in a while?
10 Must-Read Books for Social Media Marketing
These eye-opening books are perfect for social media managers and anyone who wants to level up their game in social media marketing. Discover more ways to engage your audience!
